Monitor this situation.

Unsubscribe anytime.

[SITUATION] · [QUIET] · [CULTURE]

2 clusters · 12 sources · 4 days · First seen 21 days ago · Last updated 18 days ago

Tate McRae Calvin Klein denim campaign

Overview

Calvin Klein has launched the first chapter of its fall 2026 ‘Feel the Fit’ denim campaign featuring Canadian singer and dancer Tate McRae. Directed by Carlijn Jacobs, the campaign uses McRae’s dance background to showcase various denim styles, including Low Rise Baggy, High Rise Loose, and 90s Straight jeans, set to the soundtrack ‘Groove Is in The Heart’ by Deee-Lite.

David Savman, global brand president of Calvin Klein, noted that denim is central to the brand’s identity of confidence and self-expression, adding that the campaign aims to bring the brand’s denim legacy to a new generation. McRae stated that the campaign captures the confidence felt when wearing a perfect fit.

The ‘Feel the Fit’ initiative is a multi-part rollout expected to feature additional global talents over the coming month.

Entities

Calvin Klein · Tate McRae · Gentle Monster · David Savman · Carlijn Jacobs

Timeline

18 days ago

[CULTURE] 10 sources
Calvin Klein launches Fall 2026 denim campaign with Tate McRae
Calvin Klein has debuted its Fall 2026 ‘Feel the Fit’ denim campaign starring Canadian pop singer and dancer Tate McRae, focusing on movement and 90s-inspired styles.
21 days ago

[CULTURE] 2 sources
Tate McRae wears Calvin Klein and Adidas in New York City
Singer Tate McRae made a viral street-style appearance in New York City wearing Calvin Klein and Adidas, during which she participated in a brief impromptu interview.

Sources

headlineplanet.com · maximonline.com · moodysanalytics.com · neo2.com · prestigemagazin.com · realitytea.com · retailgazette.co.uk · revistabiz.ro · thefirsttimes.jp · theneedledrop.com · thestandard.co · wwd.com

This summary has been updated 1 time: see revision history