Carrefour launches advertising campaign on M6+ streaming platform

Carrefour has launched a new advertising campaign on the M6+ streaming platform in partnership with M6 Unlimited. Running from September 8 to October 12, the initiative coincides with the return of the ‘Le Mois Monopoly’ promotion.

The campaign features a dedicated collection page focused on family-oriented content, designed in collaboration with Arena Média and Havas Play. To enhance user engagement, the retailer is utilizing the ‘HACK6’ advertising format, which includes a 10-second animated transition on the platform's home screen followed by a 15-second Carrefour commercial.

Additional promotional efforts include editorial highlights on M6+, newsletter features, jingles, and banners. The campaign is also being amplified across social media platforms, including Facebook, Instagram, and X, to increase touchpoints with users throughout their browsing experience.