Certta launches Conecta platform for AI, fraud‑prevention and digital‑trust content

Certta, a Brazilian hub for intelligent verification, announced the official launch of Conecta, a new content program that curates and analyses topics such as artificial intelligence, fraud prevention, user experience, revenue growth and digital trust. The initiative, unveiled on the company’s website, will deliver monthly articles and a LinkedIn‑only newsletter aimed at decision‑makers in B2B sectors.

Conecta stems from the March Conexão Certta event held at the Rosewood Hotel, which gathered more than 200 technology, product and compliance leaders to discuss the country’s verification landscape. CMO Rodrigo Lattaro said the platform is designed to become “the main technical source of reference” for CMOs, CTOs, journalists and risk managers, providing the depth needed to solve complex problems and improve ROI.

Initial publications cover subjects such as the use of generative AI in fraud, the impact of Brazil’s Digital Age Verification law and new regulations for crypto‑asset verification. Certta aims to strengthen its pipeline by offering a live ecosystem of high‑value dialogue rather than relying solely on SEO‑driven content.