Changan shifts European strategy toward plug-in hybrids

Changan has adjusted its European market strategy, moving away from an exclusive focus on battery-electric vehicles (BEVs) to include plug-in hybrid electric vehicles (PHEVs). This shift follows rising demand for hybrid models, such as the Deepal S05, which has seen strong sales in markets like Spain, Germany, and the United Kingdom.

According to market researcher Dataforce, PHEV sales in Europe grew by 23 percent to over 1.1 million vehicles by September. Chinese manufacturers are capturing a significant portion of this segment; Chinese brands now hold a 32 percent market share in the European PHEV segment, up from 12 percent in the previous year. BYD currently holds the top two positions in the European PHEV rankings.

In the UK, Changan has introduced the Deepal S05 Ultra PHEV, priced from £32,990. The model features a 1.5-litre petrol engine paired with a 172 kW electric motor, offering a combined driving range of up to 648 miles.