Character merchandise releases announced for Sanrio, Sakura Wars, and Prisma Illya

Various character-themed merchandise releases have been announced for late September and October 2026 in Japan.

Avail will release new Sanrio Characters goods on September 26, featuring Halloween-themed designs such as Lolita and punk devil styles. The lineup includes mascot charms, pouches, tote bags, and apparel. Additionally, Avail is launching Sakura Wars merchandise on the same day, including bag charms, Sakura Mamiya acrylic stands, and zip hoodies.

New goods for the Fate/kaleid liner Prisma Illya Licht series, featuring marine-look illustrations of Illya, Miyu, and Chloe, will be available. Pre-sales are scheduled for the Machi Asobi vol. 31 event in Tokushima on October 17–18, 2026, with general reservations beginning October 21. The collection includes tin badge sets, acrylic stands, and clear file sets.