Chicago Cubs to launch TikTok romantic comedy series

The Chicago Cubs are launching a 17-episode scripted romantic comedy series titled ‘Nine Innings to Love’ exclusively on TikTok. Produced by the team’s in-house creative arm, Cubs Productions, the series is designed to engage Gen Z and millennial audiences by blending baseball with romantic comedy tropes.

Directed by Adam Sobel, the story follows Ava, an aspiring romance writer, and David, a skeptical seatmate, as they meet in the bleachers at Wrigley Field. The plot unfolds over the course of a single game, during which Ava attempts to act as a wingman to help David find a summer fling before the final out.

Jen Martindale, the Cubs executive vice president of marketing and communications, stated that the series celebrates the magic of summertime games and aims to connect with younger demographics through a bite-sized episodic format.