Chiikawa 2‑Way Bottle Cover Launch in Japan

Japanese retailer 粧美堂 began rolling out a new Chiikawa‑branded 2‑Way bottle cover in mid‑June. The accessory, priced at ¥1,320, fits 500 ml PET bottles and stainless‑steel bottles and is available in gray or brown. It features an adjustable strap that can be detached and repurposed to attach to smartphones or pouches.

The product leverages the popularity of the Chiikawa manga and anime franchise, which has won multiple Japan Character Awards and amassed hundreds of millions of views on YouTube. The cover is marketed through Chiikawa Land, Chiikawa Market, and the retailer’s online store.