Chiikawa announces new merchandise lineup following film success

New merchandise for the popular series ‘Chiikawa’ is set to launch in late September and early October 2026. The product lineup includes various lifestyle items such as ‘Oitemiru Lights’ featuring the character ‘Ano-ko’, magical-themed cosmetics like face masks and hand mirrors, and a third installment of character-printed sausages.

These items will be available through Chiikawa Market, Chiikawa Land, Kiddy Land, and various supermarkets across Japan. The announcement follows the significant commercial success of the series' first film, ‘Chiikawa the Movie: The Secret of Mermaid Island’, which earned 12.2 billion yen and attracted 8.49 million viewers within its first 38 days of release.