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[SITUATION] · [ACTIVE]
13 clusters · 24 sources · 29 days · First seen · Last updated
Categories: BUSINESS · CULTURE
Chiikawa film fuels merch, fashion, snacks and stock surge
Entities: Chiikawa: The Secret of Mermaid Island · Toho Co., Ltd.
Overview
The animated feature Chiikawa: The Secret of Mermaid Island premiered nationwide in Japan on 24 July 2026, recording ¥3.5 billion in ticket sales within five hours and drawing roughly 240,000 viewers. Within the first three days the film earned over ¥22 billion (about US $140 million) across 447 theatres, representing 44 % of the opening‑weekend total on day one and ranking among the top‑grossing releases of 2026. The strong box‑office performance lifted Toho Co., Ltd.'s share price by more than 6 % on opening day and contributed to a continued rise; to broaden investor access, Toho carried out a 1‑for‑5 stock split on 1 March 2026. The cinema launch was paired with exclusive items – a Seiren‑design drink‑cup holder (¥3,500) and a three‑dimensional popcorn box (¥2,000) – each limited to three per purchase. The ChiiKawa Bakery and its Osaka branch introduced a permanent line of flower‑crowned breads and seasonal buns, bundled with random movie coasters and drink promotions. Limited‑edition charm mini‑figures in eight random variants sparked a rapid resale market, prompting theatres to issue warnings and adjust distribution rules. Merchandise waves continued into late July and August. Women’s clothing brand dazzlin released a special Chiikawa fashion collection – knit hat, room‑wear set, flared‑sleeve sweater, patterned dress and plush‑bag – available for online pre‑order from 7 August via the RUNWAY channel and ZOZOTOWN, with in‑store sales slated for mid‑September. Tokyo Banana launched the “Chiikawa Banana Pudding Cake Eco‑Bag Set,” offering four‑cake (¥1,900) and eight‑cake (¥2,700) assortments paired with illustrated totes, debuting on 1 August at Tokyo Station’s Yaesu underground exit and Haneda Airport’s Terminal 2, then expanding to the studio store on 1 September.
Timeline
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3 days ago
[BUSINESS] 2 sourcesChiikawa film's strong box office drives Toho share surgeChiikawa's July 24 release earned ¥22 bn in three days, boosting Toho's shares and prompting a stock split, while audiences note its adult‑child dual appeal.
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7 days ago
[CULTURE] 3 sourcesChiikawa launches new fashion and snack collaborations in JapanChiikawa adds new merchandise: a dazzlin fashion collection (online Aug 7) and a Tokyo Banana cake‑and‑eco‑bag set (launch Aug 1) across Japanese venues.
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9 days ago
[CULTURE] 8 sourcesChiikawa movie draws massive crowds and merch frenzy on Japanese releaseChiikawa film opened July 24 2026 in Japan, earning ¥3.5 bn in five hours, with 41 screenings at Ikebukuro, while fans decried resale of limited‑edition charms; related merch and TV tie‑ins followed.
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9 days ago
[CULTURE] 4 sourcesChiiKawa film launch drives new popcorn, cup holder and bakery products across JapanThe July 24 release of the Japanese film “ChiiKawa: The Secret of Mermaid Island” is accompanied by themed popcorn boxes, drink cup holders and limited‑edition bakery breads sold nationwide.
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12 days ago
[CULTURE] 12 sourcesChiikawa movie release drives massive screenings and nationwide merchandise in JapanChiikawa’s July 24, 2026 film opens with up to 41 daily screenings and a wave of limited‑edition merch, from cinema charm figures to Suntory drinks, Seven‑Eleven curry, and CASETiFY phone cases.
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17 days ago
[CULTURE] 6 sourcesChiikawa film drives Japan-wide merchandise and food collaborationsJapan's Chiikawa film release on July 24 triggers nationwide collaborations, including Suntory beverage giveaways, Seven‑Eleven lottery merchandise, and limited‑edition bakery breads.
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18 days ago
[CULTURE] 2 sourcesChiiKawa theatrical preview and exclusive merch launch in TaiwanChiiKawa’s theatrical preview (July 25‑26) precedes its July 31 Taiwan release, with limited‑edition ticket bundles, character cards, a head‑bag, and A4 folders offered at 7‑Eleven, ChiiKawa Shop and Ani‑Mall.
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19 days ago
[CULTURE] 3 sourcesChiikawa launches summer book fair and lottery promotions in JapanJapan’s Chiikawa franchise runs a summer book fair (July 13‑Sept 30) with tote‑bag giveaways and a nationwide lottery (starting July 25) offering themed figurines, accessories and a special somen‑machine prize.
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19 days ago
[CULTURE] 2 sourcesChiikawa film introduces new plush toys and Tokyo pop‑up storeChiikawa's July 24 movie release is paired with new plush and tote merch, a X giveaway, and a Tokyo pop‑up store at Hibiya Chante running until August 30.
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23 days ago
[CULTURE] 2 sourcesChiiKawa movie to debut in IMAX on July 24, 2026Japan’s ‘ChiiKawa’ movie, *Secret of the Mermaid Island*, opens July 24, 2026 with a simultaneous IMAX release and a new IMAX poster, produced by Saipaku and featuring new musical content.
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24 days ago
[CULTURE] 4 sourcesChiikawa film promotions launch at PARCO stores and on Tokyo MetroJapan promotes the new Chiikawa movie with a July‑August PARCO store campaign and a city‑wide Tokyo Metro escape‑room game running July 24–Nov 3.
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26 days ago
[CULTURE] 2 sourcesChiikawa movie collaboration café opens at Nagoya PARCOPARCO opened a Chiikawa film collaboration café in Nagoya on Sep 4 2026 with themed menu and merch, while the anime’s episode 358 was released with a week‑long catch‑up stream and special mini‑figure giveaway.
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about 1 month ago
[CULTURE] 4 sourcesCoCo Ichibanya partners with Chiikawa film for nationwide promotional campaignCoCo Ichibanya in Japan runs a July‑August 2026 campaign with the film “Chiikawa: Mermaid Island Secret”, offering limited‑edition curry, stickers, figurines, drink sets and prize draws.
Sources
animeanime.jp · animebox.jp · bg-mania.jp · cho-animedia.jp · cinemacafe.net · coki.jp · dtimes.jp · fanfunfukuoka.nishinippon.co.jp · game.ettoday.net · gourmetbiz.net · huffingtonpost.jp · inside-games.jp · mercado.co.ao · monomax.jp · ndw.jp · news.cube-soft.jp · news.gamebase.com.tw · pashplus.jp · rocketnews24.com · s.animeanime.jp · s.inside-games.jp · seoulspa.vn · taichimaster.jp · weekly.ascii.jp
This summary has been updated 1 time: see revision history