Chiikawa Bakery to celebrate 2nd anniversary with new merchandise

Chiikawa Bakery, operated by LTR Inc. (a subsidiary of CL Holdings), will celebrate its second anniversary on October 29, 2026. To mark the occasion, a special celebration campaign will begin on October 15, 2026.

The anniversary event features the release of new merchandise, including character mascots designed to look like cornet pastries and rooibos tea tins. Customers participating in the campaign can receive various promotional items, such as original matte tin badges for purchases exceeding 3,300 yen and original coasters with the purchase of takeout drinks.

The celebration also includes new offerings at the Chiikawa Bakery Pop Up Shop, such as a photo booth feature at the Laforet Harajuku location.