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2 clusters · 5 sources · 3 days · First seen · Last updated

Chiikawa franchise merchandise and anniversary expansions

Overview

The popular Japanese character franchise “Chiikawa” is expanding its commercial offerings through various themed merchandise releases and anniversary celebrations.

In late September, announcements were made regarding new New Year-themed items, such as money envelopes and gift bags, alongside stationery collections from Bandai scheduled for late 2026. This follows significant commercial success for the franchise, including high box office revenues for its recent film.

Additionally, Chiikawa Bakery, a subsidiary of CL Holdings, announced a campaign to celebrate its second anniversary on October 29, 2026. The celebration includes the release of character mascots shaped like pastries, promotional items for customers, and new features at pop-up locations, such as a photo booth in Harajuku.

Entities

Nagano · Chiikawa Bakery · LTR Inc. · Bandai · CL Holdings

Timeline

  1. [CULTURE] 3 sources
    Chiikawa Bakery to celebrate 2nd anniversary with new merchandise

    Chiikawa Bakery will launch a second anniversary celebration on October 15, 2026, featuring new character mascots, themed merchandise, and special customer campaigns.

  2. [CULTURE] 3 sources
    Chiikawa announces new New Year and stationery merchandise

    New “Chiikawa” merchandise, including New Year money envelopes and Bandai bookmark collections, has been announced for release in late 2024 and 2026.

Sources

animeanime.jp · cho-animedia.jp · inside-games.jp · pashplus.jp · prtimes.jp