Chiikawa character brand releases new eco‑bags, sandals and backpacks in Japan

The Japanese character franchise Chiikawa launched a range of new merchandise on 19 June 2026. The lineup includes eco‑bags featuring designs such as lemon, curry side‑dishes, snack garden and pizza; beach sandals printed with water‑gun and watermelon motifs; denim nap‑sacks in "Ribbon Ribbon" and "Dance" patterns; and tote bags with "Sunny Days", melon and popcorn prints.

The products are sold through the Chiikawa Market online store and at Chiikawa Rondo locations nationwide, including major department stores in Tokyo, Osaka, Kyoto, Fukuoka, Nagoya, Sapporo, Hiroshima, and other cities. In addition, the retail chain Manhattan Portage highlighted Chiikawa items in its weekly bestseller ranking for its Kobe store.

The launch coincides with ongoing popularity of the Chiikawa series, which has won multiple Japanese Character Awards and amassed over 400 million YouTube views for its anime adaptation.