Chiikawa expands in Japan with bakery treats and Uniqlo UT collection

LTRA, a subsidiary of CL Holdings, announced a line of Chiikawa‑themed bakery items at the "Chiikawa Bakery". New face‑shaped breads featuring the Momonga and Bookstore characters are filled with fruit‑cream fillings and will be sold from 3 July 2026, alongside related merchandise such as glass mugs, stickers and staff‑costume mascots, priced between ¥590 and ¥2,640.

Uniqlo’s UT brand released a special 14‑item Chiikawa collection to commemorate the film "Chiikawa: Mermaid Island's Secret". The range includes eight women’s T‑shirts (¥1,990) launching on 17 July, six women’s sweatshirts (¥3,990) on 24 July, plus matching kids’ T‑shirts, sweatshirts and Chiikawa‑design gift cards available through Uniqlo stores and online.