Chiikawa expands merchandise with GU collaboration and new mascots

The popular Japanese character franchise Chiikawa is expanding its merchandise lineup with new apparel and mascot releases.

GU has announced a collaboration featuring winter-themed items scheduled for release in late November 2026. The first wave includes a sweat pullover and a sweat hoodie, both priced at 2,990 yen. The designs feature characters Chiikawa, Hachiware, and Usagi in cozy, high-volume fur or hooded styles, utilizing warm brushed-back materials. A second wave of loungewear is expected on November 27, 2026.

Additionally, new character mascots are set to debut in October 2026. These include a raccoon mascot wearing a sweatshirt and a series of mascots depicting characters eating meat buns. New additions to the Chiikawa Sushi series will also be released sequentially at various retail locations.