Chiikawa hosts free photo party in Ehime and launches nationwide summer campaign with Matsukiyo Kokokara

On July 11, 2026, a free "Chiikawa Mu‑cha Photo Party" will be held at the Emifull MASAKI mall in Matsumae, Ehime Prefecture. Attendees must obtain a ticket distributed on the morning of the event and can participate in photo sessions and an AR rally that offers collectible stickers.

Starting July 16, Matsukiyo Kokokara will run a "Chiikawa Tobikiri Summer Campaign" across Japan. The promotion includes purchase‑linked original merchandise, store‑front wrapping at four locations, appearance of Chiikawa in the retailer’s official apps, and a special collaborative fireworks display slated for July 25 at Yokohama’s Shinminato Wharf.