Chiikawa franchise expands with new film goods and retail collaborations

Chiikawa Nagano movie merchandise Japanese animation character goods

The popular Chiikawa franchise continues its commercial expansion through various media and product releases. The animated film ‘Chiikawa: The Secret of Mermaid Island’ has achieved significant success, surpassing 12.2 billion yen in box office revenue and 8.49 million admissions within 38 days of its release.

To celebrate the film, the fourth round of theater admission bonuses will feature random charm mini-figures of characters including Shimajiro, Siren, Hitoha, and Futaba, starting September 5, 2026. Additionally, a special collaboration fireworks display is scheduled for September 5 in Yokohama to commemorate the ‘Matsukiyo Cocokara Chiikawa Summer Campaign’.

Retail collaborations are also underway. The fashion brand CITEN is launching a special collection featuring Chiikawa-themed room wear, bags, and pouches on September 15. In the food sector, Ichise Kamaboko will release ‘Chiikawa Sand Hanpen’—tuna mayo flavored fish cakes featuring character designs—on September 1. Furthermore, new prize plushies depicting characters in island attire are set to arrive at amusement facilities in early September.

Entities

CHIIKAWA · CITEN · Chiikawa · Ichise Kamaboko · Nagano · Shimanijiro · Yokohama

Claims

What the coverage asserts, and how many sources carry each claim.

[● 3 SOURCES] The fourth benefit consists of four types of random charm mini-figures. www.cinematoday.jp · news.mynavi.jp
[● 3 SOURCES] The charm mini-figures include characters Shimanijiro, Siren, Hitoha, and Futaba. www.cinematoday.jp · news.mynavi.jp
[● 3 SOURCES] The fourth round of viewer benefits will begin distribution on September 5. www.cinematoday.jp · news.mynavi.jp
[DISPUTED] The film 'Chiikawa: The Secret of Mermaid Island' has earned 12.2 billion yen in box office revenue. www.cinematoday.jp
[● 2 SOURCES] One charm mini-figure will be given per movie viewing. news.mynavi.jp
[DISPUTED] The film has reached 8.49 million spectators. www.cinematoday.jp