Chinese EV maker BYD signs three‑year partnership with Paris Saint‑Germain

BYD Paris Saint‑Germain automotive partnership electric vehicles sponsorship

Chinese electric‑vehicle manufacturer BYD announced a multi‑year agreement making it the official automotive partner of French football club Paris Saint‑Germain. The contract, running through June 2029, includes the supply of BYD and its premium Denza models for the club’s transportation needs and will be featured prominently at the Parc des Princes.

The partnership will be used for joint global marketing campaigns, exclusive fan experiences and interactive content involving both the men’s and women’s PSG teams. BYD’s executive Stella Li said the collaboration will bring the brand closer to millions of supporters, while PSG’s chief revenue officer Richard Heaselgrave highlighted BYD’s rapid growth and innovation as a boost for the club’s sustainability goals.

Sources

BYD : le constructeur chinois cible le sport et s'associe avec le PSG ! - L'Auto-Journal [www.autojournal.fr]

9 days ago

H BYD επίσημος automotive partner της Paris Saint-Germain από το 2029 [www.drive.gr]

10 days ago

BYD e Denza firmam parceria global com PSG até 2029 - Money Report [www.moneyreport.com.br]

9 days ago

BYD s’offre le PSG, mais le constructeur chinois soutient aussi son concurrent ! [www.caradisiac.com]

9 days ago