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2 clusters · 6 sources · 10 days · First seen · Last updated

Categories: BUSINESS

BYD‑PSG automotive partnership

Entities: Denza · Stella Li · Paris Saint‑Germain Football Club · Richard Heaselgrave · BYD Company Ltd.

Overview

In July 2026 BYD confirmed a three‑year deal to serve as the official automotive partner of Paris Saint‑Germain (PSG) through June 2029, providing BYD and Denza hybrid and electric vehicles for both the men’s and women’s squads. The partnership includes joint global marketing campaigns, digital fan‑engagement programs and exclusive content. BYD vice‑president Stella Li said the collaboration aims to “inspire fans worldwide and promote a more innovative and sustainable future,” while PSG chief revenue officer Richard Heaselgrave noted it will “engage millions of supporters through creativity, innovation and exceptional experiences.” The agreement follows BYD’s earlier multi‑million‑pound partnership with Manchester City, which centred on jersey branding and stadium advertising, whereas the PSG deal focuses on vehicle provision and broader international activations.

Timeline

  1. about 8 hours ago

    [BUSINESS] 2 sources
    BYD signs official automotive partnership with Paris Saint‑Germain

    BYD becomes official automotive partner of Paris Saint‑Germain through a three‑year deal until 2029, supplying vehicles and launching global fan campaigns, building on its earlier Manchester City sponsorship.

  2. 10 days ago

    [BUSINESS] 4 sources
    Chinese EV maker BYD signs three‑year partnership with Paris Saint‑Germain

    BYD becomes the official automotive partner of Paris Saint‑Germain until 2029, supplying vehicles and launching joint marketing and fan‑engagement initiatives.

Sources

autojournal.fr · caradisiac.com · drive.gr · meetingplanner.pl · moneyreport.com.br · sportune.fr