Chipotle launches Chipotle IQ trivia game with $1 million in rewards

Chipotle Mexican Grill has announced the return of Chipotle IQ, an interactive trivia experience for Chipotle Rewards members in the United States and Canada. Running from August 18 through August 20, the promotion offers participants the chance to win over $1 million in free food and rewards.

Participants can visit the dedicated website to answer questions regarding the company’s ingredients and culinary techniques. Rewards include buy-one-get-one free entrée codes, free Cilantro Lime Sauce, free Queso Blanco, and bonus rewards points. New features for this year include Daily Streaks for bonus points and a Silver Ticket Sweepstakes, where 53 winners may earn the chance to win free burritos for an entire year.

Additionally, the company is introducing a limited-edition physical Chipotle IQ card game available through a rewards sweepstakes. These initiatives are part of an expanded engagement strategy aimed at rewarding brand loyalty.