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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 7 sources · 4 days · First seen · Last updated

Chipotle marketing and loyalty program expansions

Overview

Chipotle Mexican Grill has introduced several marketing and loyalty initiatives in the United States and Canada.

In mid-August, the company launched ‘Chipotle IQ’, an interactive trivia game for rewards members offering over $1 million in prizes, including free food and a chance to win free burritos for a year. This was followed by a series of back-to-school promotions, including a ‘School Spirit BOGO’ deal for customers wearing school apparel and a ‘Chipotle Sundays’ offer for app and website orders. The company is also promoting ‘Chipotle U Rewards’, a loyalty program specifically targeting college students.

Entities

Chipotle Mexican Grill · Chipotle

Timeline

  1. 28 days ago

    [BUSINESS] 5 sources
    Chipotle announces back-to-school BOGO and student rewards

    Chipotle is launching back-to-school promotions, including a BOGO deal for customers wearing school gear on August 20 and a “buy two, get one free” offer on select Sundays via its app or website.

  2. about 1 month ago

    [BUSINESS] 2 sources
    Chipotle launches Chipotle IQ trivia game with $1 million in rewards

    Chipotle is relaunching its Chipotle IQ trivia game from August 18–20, offering Rewards members in the US and Canada chances to win over $1 million in free food and a year of free burritos.

Sources

dexerto.com · freestufffinder.com · gbtimes.com · miamionthecheap.com · portlandlivingonthecheap.com · shooshtime.com · timesng.com