Cimed launches promotional calendar to boost pharmaceutical retail

Cimed has launched the ‘Semanão de Ofertas’, a promotional calendar designed to stimulate the pharmaceutical retail sector. The initiative follows successful previous campaigns that saw sales peaks up to four times the average in certain categories and a 178% increase in sell-out.

During this promotional period, consumers can access discounts on several of the company’s brands, including Carmed, João e Maria, Super, and Kmed. CEO João Adibe Marques stated that the goal is to create a recurring promotional model that benefits the entire supply chain, from industry to retailers and consumers.