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2 clusters · 4 sources · 27 days · First seen · Last updated

Cimed pharmaceutical business expansion

Overview

Brazilian pharmaceutical company Cimed has focused on both domestic retail stimulation and international market expansion.

In early September, the company launched ‘Semanão de Ofertas’, a promotional calendar aimed at boosting the pharmaceutical retail sector through discounts on various brands, including Carmed and Kmed. CEO João Adibe Marques indicated the initiative seeks to create a recurring model benefiting the entire supply chain.

By late September, Cimed announced its international expansion into Portugal with the launch of the Flavy brand. Flavy serves as the international identity for the successful Brazilian lip balm brand Carmed. The brand is set to debut in October through the Wells retail chain, featuring several varieties including collaborations with Fini and Oakberry. Cimed projects first-year revenue in Portugal to reach 1 million euros.

Entities

Cimed · Fini · Wells · Karla Felmanas · João Adibe Marques

Timeline

  1. 2 days ago

    [BUSINESS] 2 sources
    Cimed launches Flavy brand in Portugal to expand internationally

    Cimed is expanding internationally by launching Flavy, the rebranded version of its successful Brazilian lip balm Carmed, in Portugal through the Wells retail chain.

  2. 28 days ago

    [BUSINESS] 2 sources
    Cimed launches promotional calendar to boost pharmaceutical retail

    Cimed launches ‘Semanão de Ofertas’, a recurring promotional calendar offering discounts on brands like Carmed to boost pharmaceutical retail sales.

Sources

geekpublicitario.com.br · portalhortolandia.com.br · revistadafarmacia.com.br · veja.abril.com.br