Cinemark and LATAM Airlines celebrate Harry Potter's 25th anniversary

Cinemark and LATAM Airlines partnered to host a special themed flight to celebrate the 25th anniversary of ‘Harry Potter and the Sorcerer’s Stone’. On August 18, approximately 200 passengers, including various social media influencers, traveled to Salvador on an aircraft inspired by the film franchise.

As part of the promotion, passengers received special kits containing vouchers for Cinemark cinemas and a ‘Minimark’. Minimarks is a new line of collectible miniature plush toys launched by Cinemark, featuring characters such as Harry, Ron, Hermione, Hedwig, Dumbledore, and Dobby. These collectibles are sold through the Cinemark app and at cinema locations, often as part of a beverage combo.