Citroën launches August SUV discount campaign in Brazil

Citroën began an aggressive August promotion for its Basalt and Aircross SUVs in Brazil, offering price reductions of up to R$ 22,000, trade‑in bonuses and zero‑interest financing. The Basalt Dark Edition price fell from R$ 129,890 to R$ 119,690, while the Aircross Shine 7 price dropped from R$ 154,490 to R$ 131,790. Buyers also receive a R$ 6,000 bonus on used‑vehicle trade‑ins for the Basalt and a R$ 3,000 bonus for the Aircross, plus financing options of 0 % rate with a 60 % down payment over 30 months or a 0.99 % rate with a 30 % down payment over 48 months.

The campaign runs until the beginning of September (the first article cites a deadline of 2 September 2026) and targets the highly competitive compact SUV segment, aiming to clear inventory and maintain market share amid high interest rates in Brazil.