Coca-Cola launches caffeine-free Zero Sugar variant in Chile and Mexico

Coca-Cola has expanded its product portfolio in Chile and Mexico with the launch of Coca-Cola Zero Caffeine, Zero Sugar. The new beverage is designed to cater to consumers looking for the brand's signature flavor during the afternoon and evening hours without the effects of caffeine.

In Chile, the product features a black and gold visual identity and is available in various formats, including a 310 ml can. Nathalie Schol, Marketing Director of Coca-Cola Chile, noted that the launch reflects the company's efforts to evolve alongside consumer habits and preferences.

In Mexico, the caffeine-free variant was made available starting October 1. The company positioned the drink as an option for specific consumption moments, such as dinners or relaxing at home, providing a zero-sugar and zero-calorie alternative for those seeking to avoid caffeine before rest.