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[BUSINESS] · Nigeria · 4 sources

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Coca-Cola releases 75th anniversary anthem in Nigeria

Coca-Cola has released a special anthem to commemorate its 75th anniversary in Nigeria. The musical project features Nigerian artist Johnny Drille leading a 75-member choir, with each singer symbolically representing one year of the brand’s presence in the country since its arrival in 1951.

The anthem is designed to evoke nostalgia and communal connection, focusing on how the beverage has been integrated into various Nigerian social settings, such as birthdays, weddings, and office meetings. The track incorporates elements like Hausa rap to reflect local culture and uses percussion and choral arrangements to create a sense of shared history and collective memory.

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Coca-Cola · Johnny Drille · Nigeria