Coca-Cola rolls out AI‑powered brand system and new global visual identity

The Coca-Cola Company has introduced a refreshed global visual identity, emphasizing its red‑white palette, Spencerian script, Dynamic Ribbon and new vertical wordmarks for cans and bottles. The redesign will be rolled out across more than 200 markets, initially in Latin America, Europe, the Middle East and Asia, while preserving existing product formulations and packaging sizes.

Alongside the visual refresh, Coca-Cola has deployed an artificial‑intelligence brand‑governance platform called Project Fizzion, developed with Adobe. Integrated into Adobe Creative Cloud applications, the system converts the company’s brand guidelines into a machine‑readable “StyleID” that automates consistency checks and can generate localized campaign variations in real time. Project Fizzion aims to let designers lead while AI enforces brand rules, speeding creative production without compromising the brand’s “soul.” The initiative marks one of the first enterprise‑wide AI brand‑governance deployments, signaling broader adoption of such tools across the marketing sector.