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Arnab Roy
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Coca-Cola brand refresh and AI rollout
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Latest: Coca-Cola rolls out AI‑powered brand system and new global visual identity
In late July 2026 Coca‑Cola introduced a refreshed visual identity for more than 200 markets, sharpening its red‑white palette, modernising the Spencerian script, Dynamic Ribbon and adding a new Arden Square word‑mark. T