CoCo Ichibanya partners with Chiikawa film for nationwide promotional campaign

CoCo Ichibanya (Curry House) will run a nationwide campaign from 16 July to 31 August 2026 in Japan, timed with the release of the movie “Chiikawa: Mermaid Island Secret” on 24 July. The promotion features a special “original island curry” menu, limited‑edition drink sets (mango lassi and lemon squash), and offers customers original stickers and figurines with purchase. A receipt‑based entry period runs for the same dates, with prizes including a custom curry plate and ¥1,000 meal vouchers. Additional incentives include QR‑code wallpapers and an X (Twitter) follow‑and‑repost contest to win a branded spoon. All CoCo Ichibanya outlets, except a listed few, participate in the campaign.