Coffee industry activity grows in Brazil with retail events and seasonal launches

The coffee sector in Brazil is seeing increased activity through both retail events and seasonal product launches. In Florianópolis, Bistek Supermercados is hosting the 4th Coffee Lovers Bistek event. Held at the Abraão unit, the two-day festival features over 100 types of coffee, free tastings, and various pairings including chocolates and pastries. Organizers expect to host approximately 4,000 visitors this year.

Simultaneously, Starbucks has announced the return of its seasonal Pumpkin Spice line to the Brazilian market starting September 1. The lineup includes five beverage options, such as the Pumpkin Spice Latte and Frappuccino, along with the introduction of Pumpkin Spice Cold Foam for Cold Brew and Chai Latte. The campaign, developed with AlmapBBDO, features customer interactions from social media and includes physical activations in São Paulo, Rio de Janeiro, and Curitiba.