Consumers in Brazil and Portugal Embrace Cautious, Research‑Driven Buying and Second‑Hand Selling

In Brazil, shoppers are increasingly cautious, spending more time researching products online, comparing prices and reading reviews before purchase. A McKinsey report links this shift to higher living costs, pandemic‑driven habits and easy access to digital information, with consumers focusing on value, durability and overall cost‑benefit rather than impulsive buying.

In Portugal, the rise of the circular economy is reflected in the popularity of second‑hand marketplaces. A Wallapop study shows 83 % of Portuguese have bought or sold used items. Sellers are advised to use clear photos, detailed and honest descriptions, set competitive prices, keep their profiles up‑to‑date and respond promptly to inquiries, all to build trust and speed transactions.