Coris implements AI and influencer strategies for Black Friday 2026

Coris is implementing a long-term strategy for Black Friday 2026, focusing on consumer engagement well ahead of the promotional period. The travel insurance company aims to drive purchase decisions during the travel planning phase by utilizing content, influencer partnerships, affiliates, and artificial intelligence tools.

Taís Mahalem, Managing Director of Digital Channels at Coris, emphasizes that success in the competitive pricing landscape requires brands to generate value and relevance early. The company's approach seeks to balance creative marketing with the trust required for health and security-related products.