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[SITUATION] · [ACTIVE] · [CULTURE]
2 clusters · 21 sources · 29 days · First seen · Last updated
Coris business and marketing engagement strategies
Overview
Coris, a Brazilian travel assistance and insurance provider, has initiated several strategic engagement efforts. In late August 2026, the company announced a long-term marketing strategy for Black Friday, utilizing artificial intelligence, influencer partnerships, and affiliate programs to engage consumers during the travel planning phase.
By late September 2026, the company shifted focus toward industry engagement at the ABAV Expo in São Paulo. Coris planned to use interactive gamification to demonstrate its operational processes, such as claims regulation and quality assurance, to travel agents. This initiative also marked the first anniversary of the company’s partnership with Chubb.
Entities
Coris · Confederação Brasileira de Futebol Americano · ABAV Expo 2026 · COB Expo · Chubb
Timeline
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[CULTURE] 19 sourcesCOB Expo 2026 brings major Olympic sports event to São Paulo
The COB Expo 2026 in São Paulo brings together Olympic sports professionals and fans, featuring 48 modalities, specialized workshops, and clinics from major clubs like Esporte Clube Pinheiros.
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[TECHNOLOGY] 2 sourcesCoris implements AI and influencer strategies for Black Friday 2026
Coris is utilizing artificial intelligence, influencers, and early engagement strategies to prepare for Black Friday 2026 in the travel insurance market.
Sources
adnews.com.br · blogdaslocadoras.com.br · corinthiansfutebol.com.br · diariozonanorte.com.br · fitnessbrasil.com.br · gazeta24h.com · gazetaesportiva.com · jblog.com.br · minutomt.com.br · omatogrosso.com · panrotas.com.br · paranashop.com.br · portalhortolandia.com.br · portalradar.com.br · portalrbn.com.br · radioguaiba.com.br · revistaapolice.com.br · revistamarcozero.com.br · sabado.pt · tissueonline.com.br · vivasa.com.br