COB Expo 2026 brings major Olympic sports event to São Paulo

The COB Expo 2026, organized by the Brazilian Olympic Committee, is taking place in São Paulo from September 30 to October 4. As the largest Olympic sports gathering in Latin America, the event features 26 arenas and 48 different modalities.

Key highlights include special programming for flag football, a sport debuting in the 2028 Los Angeles Olympics, with workshops held in partnership with the Miami Dolphins. The Esporte Clube Pinheiros will also participate, offering clinics in tennis and judô, alongside talks on sports science and management.

The event serves as a major hub for athletes, managers, and fans, offering over 50 certified courses on topics such as sports marketing, communication, and integrity. Notable Olympic figures, including medalists like Emanuel Rego and Vanderlei Cordeiro de Lima, are confirmed attendees.