Cosmote transitions to Telekom brand amid ongoing Nova sports deal

Cosmote is undergoing a major rebranding process, transitioning its service identity to the Telekom brand. This shift aims to unify various digital services, including mobile and fixed telephony, insurance, and payment systems, under a single cohesive experience. As part of this transition, Cosmote TV will be renamed Magenta TV, with its sports channels becoming Magenta TV Sports, and the Cosmote Payzy service will evolve into Magenta Pay.

In a separate but related development regarding service offerings, the ongoing content exchange agreement between Cosmote TV and Nova continues to facilitate access to major sporting events. This partnership, which allows subscribers to access content from both providers—such as the Champions League, EuroLeague, and Greek football—is set to remain in effect until the end of the 2026-27 season, concluding in the summer of 2027. Under the current commercial model, subscribers can access the partner's sports package for an additional monthly fee of approximately 3 euros.