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5 clusters · 32 sources · 8 days · First seen · Last updated

OTE Group Cosmote to Telekom rebranding

Overview

The OTE Group is executing a comprehensive rebranding of its commercial identity, transitioning from Cosmote to the Telekom brand. This strategic shift is intended to unify digital services—including mobile, fixed telephony, insurance, and payment systems—under a single identity centered on digital technology and artificial intelligence. The move aims to leverage the global strength of Deutsche Telekom, which holds a 55% stake in OTE, with the goal of positioning the company as a leading digital telecommunications provider in Europe by 2030.

As part of this transition, various service names are being updated to align with the new brand and its signature Magenta color. Key changes include the rebranding of Cosmote 5G to Telekom 5G, Cosmote Fiber to Telekom Fiber, and Cosmote retail stores to Telekom stores. Additionally, Cosmote TV is evolving into Magenta TV, with its sports channels becoming Magenta TV Sports, while Cosmote Payzy is transitioning to Magenta Pay.

In September 2026, the company announced organizational changes to support this transition. Giannis Vitzilaios was appointed Chief Commercial Officer for the Business Segment, effective October 1, 2026. Reporting to CEO Kostas Nemphis, Vitzilaios will oversee B2B activities, focusing on digital solutions and AI, while temporarily continuing as Chief Information Technology Officer.

During a visit to Athens, Telekom Group CEO Tim Höttges met with Greek Prime Minister Kyriakos Mitsotakis to discuss the group’s investment roadmap. Telekom has committed to investing €3 billion in Greece through 2030, with annual investments of approximately €600 million dedicated to expanding 5G and fiber-optic networks.

Entities

OTE Group · Telekom · Deutsche Telekom · COSMOTE · Tim Höttges

Timeline

  1. 2 days ago

    [BUSINESS] 9 sources
    Telekom rebrands OTE Group and announces €3 billion investment in Greece

    OTE Group is rebranding Cosmote Telekom to Telekom, committing €3 billion in investments to Greece through 2030 to advance 5G, fiber-optic networks, and artificial intelligence integration.

  2. 4 days ago

    [BUSINESS] 3 sources
    OTE announces executive appointment and rebranding transition

    OTE is appointing Giannis Vitzilaios as Chief Commercial Officer for its Business Segment and advancing its rebranding transition to Telekom, amid upcoming meetings between Deutsche Telekom leadership and the H

  3. 6 days ago

    [BUSINESS] 7 sources
    Deutsche Telekom rebranding Cosmote to Telekom in Greece

    The OTE Group is rebranding Cosmote Telekom to Telekom, aligning with Deutsche Telekom to integrate digital services, AI, and cloud platforms under a unified global brand.

  4. 8 days ago

    [BUSINESS] 11 sources
    OTE Group rebrands COSMOTE TELEKOM to Telekom

    OTE Group is rebranding COSMOTE TELEKOM to Telekom, aligning with Deutsche Telekom to focus on digital innovation and AI-driven services in Greece.

  5. 9 days ago

    [BUSINESS] 5 sources
    Cosmote transitions to Telekom brand amid ongoing Nova sports deal

    Cosmote is rebranding to Telekom, renaming services like Cosmote TV to Magenta TV. Meanwhile, its sports content deal with Nova remains active until the summer of 2027.

Sources

advanced-television.com · agriniovoice.gr · asalh.press · banks.com.gr · cyclades24.gr · digitaltvinfo.gr · dimokratia.gr · dnews.gr · epiruspost.gr · fimotro.gr · haniotika-nea.gr · insider.gr · kavalanews.gr · kourdistoportocali.com · larissanet.gr · lykavitos.gr · metrosport.gr · mobilebulgaria.com · mononews.gr · naftemporiki.gr · newsbeast.gr · noticiasdealava.com · olympiobima.gr · pickandroll.gr · sbctv.gr · sofokleousin.gr · techblog.gr · techmaniacs.gr · telko.in · tharos.gr · tharrosnews.gr · thepressroom.gr

This summary has been updated 4 times: see revision history