Costa Rica business summits focus on AI and corporate reputation

Business leaders in Costa Rica are focusing on the integration of artificial intelligence, neuroscience, and corporate reputation to drive commercial results. At the Marketing Tech Summit Costa Rica, TicoSoft executives Sergio Bravo and Leonardo Correa presented a methodology combining AI with behavioral sciences to better understand consumer emotional logic, arguing that traditional quantitative metrics like clicks and comments are insufficient without emotional connection.

Additionally, the upcoming Reputation Day 2026 will address strategic communication and brand management. According to the Approaching the Future 2026 report by Corporate Excellence and CANVAS Estrategias Sostenibles, 59% of professionals in Central America and the Caribbean view reputation and reputational risk as priority issues. While 51% of organizations identify AI as a priority, only 37% report currently investing efforts into its implementation.