Costco launches new August product lineup and limited‑edition Vanilla Cookie Crunch Sundae

Costco Wholesale has added a slate of new items for August, ranging from Burberry Her London Dream perfume and Skin1004 ProbioCica cream to Hunter insulated boots, freeze‑dried strawberries, LMNT electrolyte drinks, high‑protein pasta, and organic teas. The retailer is also promoting a limited‑edition Vanilla Cookie Crunch Sundae at select food courts, priced at $2.99. The sundae layers chocolate syrup and Oreo‑style cookie crumbles over Costco’s vanilla soft‑serve, prompting enthusiastic posts from Instagram influencer Laura Jayne Lamb (@Costcohotfinds) and other shoppers. The launch follows recent price cuts on Kirkland Signature products and mirrors similar limited‑edition treats offered by rival Sam’s Club, which has drawn comparative commentary online.

The new offerings have generated buzz among cost‑conscious consumers and food‑court fans, with many sharing positive reactions while some compare the sundae to Sam’s Club’s options. Costco’s strategy of rotating exclusive items aims to sustain foot traffic and reinforce its value‑focused brand image.