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[SITUATION] · [ACTIVE]
4 clusters · 10 sources · 45 days · First seen · Last updated
Categories: BUSINESS
US grocery frozen food launches 2026
Entities: Kirkland Signature · Vanilla Cookie Crunch Sundae · Costco Wholesale Corporation · Marshmallow Crispy Cookie
Overview
In mid‑June 2026 Costco rolled out a broad frozen‑treat range, and Albertsons highlighted its top‑selling frozen selections. By early July Costco’s assortment expanded to home‑goods, fashion and beauty while reviving the limited‑time Kirkland Signature Marshmallow Crispy Cookies, sparking online buzz.
On July 2 Costco introduced a 12‑item July lineup that added kitchen appliances, outdoor storage, garden hose, and women’s accessories, and brought back the Marshmallow Crispy Cookies at $9.99 for a 24‑pack. Shoppers shared ideas for ice‑cream sandwiches and freezing tips.
A further update on July 27 saw the same Marshmallow Crispy Cookie reappear and a new Vanilla Cookie Crunch Sundae debut in Costco’s food court for $2.99, with some members noting it could displace the Strawberry Shortcake Sundae.
These moves illustrate Costco’s strategy of pairing seasonal frozen‑food novelties with broader merchandise, keeping affordable indulgence and limited‑run items at the forefront of its summer 2026 retail calendar.
Timeline
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2 days ago
[BUSINESS] 2 sourcesCostco launches Marshmallow Crispy Cookies and Vanilla Cookie Crunch SundaeCostco added a Kirkland Marshmallow Crispy Cookie and a $2.99 Vanilla Cookie Crunch Sundae to its offerings, sparking shopper enthusiasm and concerns about the Strawberry Shortcake sundae’s future.
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27 days ago
[BUSINESS] 5 sourcesCostco launches July product lineup and revives Marshmallow Crispy CookiesCostco's July rollout adds 12 new items—from kitchen appliances to fashion—and brings back Kirkland Marshmallow Crispy Cookies for $9.99, hailed as “dangerously delicious” online.
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about 1 month ago
[BUSINESS] 2 sourcesAlbertsons Highlights Top Frozen Food Picks for 2026Albertsons shoppers favor four frozen foods in 2026: Kinder Bueno dessert, Boston Market pork mac & cheese, Dole Whip guava, and Stouffer’s Chicken, all priced under $6 and stocked online through June 23.
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about 2 months ago
[BUSINESS] 3 sourcesCostco expands 2026 product line with new frozen treats and seasonal grocery itemsCostco's 2026 lineup adds numerous frozen treats—mango pops, fruit‑shaped ice creams, mini Dubai bars—and new grocery items such as smoked pork ribs, probiotic yoggies, protein lattes and seasonal seasonings.
Sources
afoodieworld.com · brit.co · chowhound.com · costco97.com · diningandcooking.com · mashed.com · nypost.com · tastingtable.com · thetakeout.com · vegetarianliving.com