Coupang partners with Jeju to support local SMEs' online expansion

Coupang partnered with Jeju Special Self-Governing Province and various local economic organizations to host the ‘2026 Meet Jeju K-Local Star’ event at the Halla Convention Center. The initiative aimed to expand online sales channels and support the growth of approximately 50 local small and medium-sized enterprises (SMEs) and micro-businesses from Jeju.

During the event, Coupang brand managers provided one-on-one consultations and product evaluations for companies specializing in Jeju-based products, including processed foods (such as citrus, black pork, and seafood), cosmetics, and tourism goods. The program included practical training sessions on online sales capabilities, product planning, and export trends, such as those in Taiwan.

Coupang indicated plans to expand this type of product evaluation program nationwide to support local SMEs and micro-businesses in broadening their online market reach.