Coway expands experiential 'Coway Gallery' stores to 42 locations across South Korea

Coway announced that it opened ten new Coway Gallery experiential stores during the first half of the year, bringing the total network to 42 locations nationwide. The expansion covers major regions including the Seoul metropolitan area, Yeongnam and Honam, with new outlets in Hyundai Department Store branches in Mokdong and Jungdong, Lotte Department Store branches in Incheon, Jamsil and its flagship store, and a pop‑up concept at Lotte’s main store.

Each Coway Gallery lets customers directly test flagship products such as the BEREX sleep‑enhancing beds, massage chairs, water purifiers, air purifiers and the home medical‑device brand Therasol, while receiving professional consulting. The company highlighted the variety of formats—stand‑alone roadshops, department‑store branches and pop‑ups—tailored to local market characteristics, aiming to increase product accessibility and strengthen offline customer contact.

A Coway representative said the goal is to “provide convenient, hands‑on experiences of our products and services for customers in each region,” and indicated that further customized experiential spaces will continue to be introduced.