Coway experiential retail and sleep‑tech rollout

Coway has broadened its offline presence across South Korea by adding ten new Coway Gallery stores, bringing the total to 42 locations in major regions such as Seoul, Yeongnam, and Honam. The stores, situated in department‑store branches and pop‑up spaces, let customers try flagship products—including water and air purifiers, home medical devices, and the BEREX line—while receiving professional consulting.

In parallel, Coway introduced two premium BEREX sleep‑tech beds: the M‑series massage mattress and the R‑series stretching motion bed. Both products feature multiple automated programs for massage, stretching, zero‑gravity positioning, and customizable settings aimed at improving sleep quality and recovery. The launches extend Coway’s move from traditional appliances toward technology‑driven health‑focused home solutions, with the newly opened experiential outlets serving as showcase venues for the sleep‑tech lineup.

Together, the retail expansion and product introductions reflect Coway’s strategy to increase product accessibility, strengthen direct customer engagement, and position itself as a leader in home‑health technology within the South Korean market.