Creative professionals in Vietnam adapt to AI through multi-disciplinary skills

In the evolving creative landscape of Vietnam, particularly in Da Nang, young professionals are increasingly adopting multi-disciplinary skill sets to remain competitive against the rise of artificial intelligence. Trends indicate that employers are seeking designers capable of handling diverse tasks, such as combining brand identity design with video production, UI/UX, and game graphics.

A survey by Figma involving 323 employers across seven countries supports this shift, showing that 82% of businesses are maintaining or increasing their demand for designers. Notably, 47% of these employers report rising demand, with a specific preference for candidates who can integrate AI tools into their established design foundations.