Croatia tourism video featuring John Malkovich reaches 17 million views

The Croatian National Tourist Board (HTZ) promotional video, ‘Croatia – I Hear It’s Beautiful’, featuring actor John Malkovich, has achieved significant international reach. Within less than two months of its release, the main six-minute YouTube video and its shorter teaser versions on Instagram, Facebook, and TikTok have collectively amassed 17.3 million views.

On YouTube alone, the primary video has garnered over six million views, 81,000 shares, and more than 2,100 comments. High levels of interest have been noted from viewers in the United States, Poland, Italy, Germany, and Hungary. The campaign has also sparked organic discussions on platforms like Reddit and prompted numerous user-generated reviews and analyses on YouTube.

HTZ reported that the video's international visibility is further supported by over 260 media reports across 15 major broadcast markets.