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2 clusters · 7 sources · 4 days · First seen · Last updated

Croatia tourism campaign reach

Overview

The Croatian National Tourist Board (HTZ) promotional campaign, ‘Croatia – I Hear It’s Beautiful’, featuring actor John Malkovich, has achieved significant international engagement. Within less than two months of its release, the primary six-minute YouTube video and various shorter teasers on Instagram, Facebook, and TikTok have collectively amassed 17.3 million views.

On YouTube, the main video has garnered over six million views and more than 81,000 shares. High levels of interest have been noted from viewers in the United States, Poland, Italy, Germany, and Hungary. The campaign has also generated organic discussion on platforms such as Reddit, where users have praised the video’s humor and originality. Additionally, the campaign has prompted numerous user-generated reviews and analyses on YouTube, extending the conversation beyond official tourism channels.

Entities

John Malkovich · Croatian National Tourist Board · Croatia

Timeline

  1. 8 days ago

    [CULTURE] 2 sources
    Croatia tourism video starring John Malkovich reaches 17.3 million views

    A promotional video for Croatia starring John Malkovich has reached 17.3 million views across social media platforms in under two months, drawing significant international interest.

  2. 12 days ago

    [CULTURE] 5 sources
    Croatia tourism video featuring John Malkovich reaches 17 million views

    A new Croatian tourism campaign featuring John Malkovich has reached 17.3 million views across social media platforms in under two months, drawing significant international attention.

Sources

fenix-magazin.de · financije.hr · glas-slavonije.hr · narod.hr · turistickeprice.hr · vecernji.hr · vijesti.hrt.hr