Croatia tourism video starring John Malkovich reaches 17.3 million views

The Croatian National Tourist Board (HTZ) promotional video, ‘Croatia – I Hear It’s Beautiful’, starring actor John Malkovich, has achieved significant international reach. In less than two months since its release, the main six-minute YouTube video and its shorter teaser versions on Instagram, Facebook, and TikTok have collectively amassed 17.3 million views.

On YouTube, the primary video has garnered over six million views and more than 81,000 shares. High levels of interest have been recorded from viewers in the United States, Poland, Italy, Germany, and Hungary. The teaser content also saw strong engagement, including over 17,000 shares on Instagram.

The campaign has sparked organic discussions on platforms like Reddit, where international users have praised the video’s originality and humor. Additionally, numerous user-generated reviews and analyses of the creative concept and script have appeared on YouTube, attracting tens of thousands of views and extending the conversation beyond official tourism channels.