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Crompton Greaves launches Ameo Edge Air Fryer amid surge in budget Indian oven picks
Crompton Greaves Consumer Electricals Ltd. introduced the Ameo Edge 5‑Litre Air Fryer in Mumbai, featuring the company's Nutriguard Technology, edge‑to‑edge interior design, silent operation under 52 dB and a digital display with ten preset menus. The appliance is marketed as a healthier, low‑oil cooking solution that retains nutrients and reduces odours.
At the same time, Indian consumers are comparing affordable oven‑toaster‑grill (OTG) and microwave models priced under ₹8,000. Leading options highlighted include Morphy Richards, Bajaj, IFB, Panasonic, Godrej and others, each targeting specific needs such as baking, grilling, reheating or family‑size cooking. The combined focus reflects growing demand for convenient, cost‑effective kitchen appliances in Indian households.
Entities
Ameo Edge Air Fryer · Bajaj · Crompton Greaves Consumer Electricals Ltd. · IFB · Morphy Richards