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2 clusters · 3 sources · 8 days · First seen · Last updated

Global kitchen appliance market expansion

Overview

The kitchen appliance market is seeing increased product diversification and brand expansion across India and the United Kingdom.

In India, Crompton Greaves Consumer Electricals Ltd. launched the Ameo Edge 5-Litre Air Fryer, which utilizes “Nutriguard Technology” to promote healthier, low-oil cooking. This launch occurs alongside a growing consumer interest in budget-friendly oven-toaster-grill and microwave models priced under ₹8,000 from various manufacturers.

Broadening the market scope, several Indian brands including Prestige, Butterfly, Pigeon, Havells, and Usha are expanding their offerings to include air fryers, mixer grinders, and induction cooktops to serve diverse demographics. Simultaneously, in the United Kingdom, Tefal has introduced the Ingenio Dual Stack, a 10-litre stacked air fryer featuring “EvenFry technology” and a design intended to facilitate easier dishwasher storage.

Entities

Prestige · Usha · Morphy Richards · Havells · pigeon

Timeline

  1. about 22 hours ago

    [BUSINESS] 3 sources
    Kitchen appliance brands expand product offerings globally

    Consumer brands are advancing kitchen technology, with Indian companies like Prestige and Havells serving diverse markets, while Tefal launches a new 10-litre stacked air fryer in the UK.

  2. 9 days ago

    [BUSINESS] 2 sources
    Crompton Greaves launches Ameo Edge Air Fryer amid surge in budget Indian oven picks

    Crompton Greaves launched the Ameo Edge Air Fryer with Nutriguard Technology, while Indian shoppers evaluate budget OTG and microwave ovens under ₹8,000 from brands like Bajaj, IFB and Morphy Richards.

Sources

analyticsinsight.net · t3.com · world-today-news.com