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3 clusters · 6 sources · 27 days · First seen · Last updated

Global kitchen appliance market expansion

Overview

The kitchen appliance market is seeing increased product diversification and brand expansion across India, the United Kingdom, and Italy.

In India, Crompton Greaves Consumer Electricals Ltd. launched the Ameo Edge 5-Litre Air Fryer, utilizing “Nutriguard Technology” to promote healthier cooking. This occurs alongside growing interest in budget-friendly models priced under ₹8,000. Established Indian brands including Prestige, Butterfly, Pigeon, Havells, and Usha are expanding their offerings to include air fryers, mixer grinders, induction cooktops, and food processors to serve diverse demographics, from budget-conscious households to urban buyers.

In the United Kingdom, Tefal has introduced the Ingenio Dual Stack, a 10-litre stacked air fryer featuring “EvenFry technology.” The appliance includes up to four cooking zones across two drawers and two racks, with a detachable front panel designed to facilitate easier dishwasher storage. It is available in black or grey at a recommended retail price of £229.99.

Expanding the category further, Italian manufacturer Smeg has entered the air fryer market with the AFC01 model. Featuring a retro-inspired design, the 7.3L appliance includes seven automatic preset programs and a PFAS-free ceramic non-stick basket. The model utilizes water spritz technology and dual cooking modes, such as ‘Crispy’ and ‘Juicy+Crispy’, to manage food texture.

Entities

Prestige · Usha · Morphy Richards · Havells · pigeon

Timeline

  1. 28 days ago

    [BUSINESS] 3 sources
    Smeg expands product range with new air fryer launch

    Italian appliance maker Smeg has entered the air fryer market with the AFC01, combining its signature retro design with features like water spritz technology and a 7.3L capacity.

  2. about 2 months ago

    [BUSINESS] 3 sources
    Kitchen appliance brands expand product offerings globally

    Consumer brands are advancing kitchen technology, with Indian companies like Prestige and Havells serving diverse markets, while Tefal launches a new 10-litre stacked air fryer in the UK.

  3. about 2 months ago

    [BUSINESS] 2 sources
    Crompton Greaves launches Ameo Edge Air Fryer amid surge in budget Indian oven picks

    Crompton Greaves launched the Ameo Edge Air Fryer with Nutriguard Technology, while Indian shoppers evaluate budget OTG and microwave ovens under ₹8,000 from brands like Bajaj, IFB and Morphy Richards.

Sources

analyticsinsight.net · applianceretailer.com.au · foodblogalliance.com · imtest.de · t3.com · world-today-news.com

This summary has been updated 1 time: see revision history