Cultural investments drive economic growth in Brazil and Portugal

In Brazil, cultural investments are driving significant economic activity. Data from the Fundação Getulio Vargas (FGV) indicates that projects supported by the Lei Rouanet generated R$ 27.5 billion in the Brazilian economy in 2024. The study highlights a high return on investment, noting that for every R$ 1 invested, more than R$ 7 returns to the economy through job creation and income generation.

In the state of Amazonas, the Grupo Gérbera+ (representing Grupo Boticário brands) is expanding its presence into smaller municipalities like Autazes through the “A Beleza do Seu Verão” initiative. This program aims to bring major brands closer to local communities while fostering entrepreneurship and local economic movement.

In Portugal, Minister of Culture Margarida Balseiro Lopes announced a reinforcement of approximately 10 million euros for arts support in 2027. This increase follows the implementation of a new cultural patronage regime. Additionally, annual updates to quadrennial supports managed by the Direção-Geral das Artes (DGArtes) based on inflation—capped at 2%—could add roughly 7 million euros over the next four-year cycle.