Da Nang shifts to ‘resort‑in‑city’ model as real estate blends housing and tourism

Da Nang is transitioning from a “resort capital” to an international financial hub, prompting a new real‑estate standard that merges residential, work and leisure functions. After a market restructuring in 2025, the 2026 outlook shows a clear split: central‑city housing retains appeal thanks to transparent legal frameworks, while resort‑style properties focus on sustainable operation and long‑term value.

Tourist traffic surged in the first four months of 2026, reaching about 5.99 million arrivals – a 19.2 % rise year‑on‑year – with international visitors up 24.9 % and overnight stays climbing 21.5 %. Revenue from lodging and food services exceeded VND 20 trillion. At the same time, total domestic investment climbed to VND 70.8 trillion, and FDI reached USD 237.7 million, double the previous year, supporting 47 new projects including the M Riverside Da Nang development. The 25‑storey, mixed‑use complex offers 312 apartments and promotes a “Work‑Live‑Resort” lifestyle near the Han River, exemplifying the city’s emerging “resort‑in‑city” trend.